/* Self-hosted Plus Jakarta Sans (latin) — see fonts/ */
@font-face{font-family:'Plus Jakarta Sans';font-style:normal;font-weight:300;font-display:swap;src:url(fonts/pjs-300.woff2) format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;}
@font-face{font-family:'Plus Jakarta Sans';font-style:normal;font-weight:400;font-display:swap;src:url(fonts/pjs-400.woff2) format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;}
@font-face{font-family:'Plus Jakarta Sans';font-style:normal;font-weight:500;font-display:swap;src:url(fonts/pjs-500.woff2) format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;}
@font-face{font-family:'Plus Jakarta Sans';font-style:normal;font-weight:600;font-display:swap;src:url(fonts/pjs-600.woff2) format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;}
@font-face{font-family:'Plus Jakarta Sans';font-style:normal;font-weight:700;font-display:swap;src:url(fonts/pjs-700.woff2) format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;}

:root{
  --p50:#EEEDFE; --p100:#CECBF6; --p200:#AFA9EC;
  --p400:#7F77DD; --p600:#534AB7; --p800:#3C3489; --p900:#26215C;
  --g50:#F1EFE8; --g100:#D3D1C7; --g200:#B4B2A9; --g400:#888780;
  --g600:#5F5E5A; --g800:#444441; --g900:#2C2C2A;
  --green:#1D9E75; --green-bg:#E1F5EE; --green-tx:#085041;
  --red:#E24B4A; --red-bg:#FCEBEB; --red-tx:#791F1F;
  --amb:#BA7517; --amb-bg:#FAEEDA; --amb-tx:#633806;
  --font:'Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,sans-serif;
  --r:14px; --r-xl:20px;
  --maxw:1180px;
}
*{box-sizing:border-box;margin:0;padding:0;}
html{scroll-behavior:smooth;scroll-padding-top:84px;}
body{font-family:var(--font);color:var(--g900);background:#fff;-webkit-font-smoothing:antialiased;line-height:1.5;}
a{color:inherit;text-decoration:none;}
img{max-width:100%;display:block;}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 32px;}

/* ---- LOGO MARK ---- */
.mark{display:inline-flex;flex-direction:column;gap:3.5px;}
.mark span{display:block;border-radius:4px;background:var(--p400);}
.mark span:nth-child(1){width:30px;height:7px;opacity:1;}
.mark span:nth-child(2){width:23px;height:7px;opacity:.62;}
.mark span:nth-child(3){width:16px;height:7px;opacity:.32;}
.wordmark{font-size:22px;letter-spacing:-.5px;}
.wordmark strong{font-weight:600;color:var(--g900);}
.wordmark em{font-style:normal;font-weight:300;color:var(--p400);}
.logo-lockup{display:flex;align-items:center;gap:11px;}
.on-dark .mark span{background:#fff;}
.on-dark .wordmark strong{color:#fff;}
.on-dark .wordmark em{color:var(--p200);}

/* ---- NAV ---- */
.site-nav{position:sticky;top:0;z-index:100;background:rgba(255,255,255,.86);backdrop-filter:blur(12px);border-bottom:1px solid var(--g100);}
.site-nav .wrap{display:flex;align-items:center;justify-content:space-between;height:70px;}
.nav-links{display:flex;align-items:center;gap:30px;}
.nav-links a{font-size:14.5px;font-weight:500;color:var(--g800);transition:color .15s;}
.nav-links a:hover{color:var(--p600);}
.nav-cta{display:inline-block;background:var(--p600);color:#fff!important;font-size:14px;font-weight:600;padding:10px 20px;border-radius:9999px;transition:background .15s,transform .15s;}
.nav-cta:hover{background:var(--p800);transform:translateY(-1px);}
.nav-toggle{display:none;background:none;border:none;font-size:24px;color:var(--p900);cursor:pointer;}

/* ---- BUTTONS ---- */
.btn-primary,.btn-ghost{display:inline-block;font-size:15.5px;font-weight:600;padding:14px 28px;border-radius:9999px;transition:all .15s;cursor:pointer;}
.btn-primary{background:var(--p600);color:#fff;}
.btn-primary:hover{background:var(--p800);transform:translateY(-1px);box-shadow:0 8px 24px rgba(60,52,137,.25);}
.btn-ghost{border:1.5px solid var(--g100);color:var(--g800);}
.btn-ghost:hover{border-color:var(--p400);color:var(--p600);}
.on-dark .btn-ghost{border-color:rgba(255,255,255,.3);color:#fff;}
.on-dark .btn-ghost:hover{border-color:#fff;color:#fff;background:rgba(255,255,255,.08);}

/* ---- SECTION SCAFFOLD ---- */
section{padding:84px 0;}
.tag{font-size:12.5px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--p400);margin-bottom:16px;}
.on-dark .tag{color:var(--p200);}
h1,h2,h3{letter-spacing:-.4px;}
.h2{font-size:36px;font-weight:600;line-height:1.2;letter-spacing:-0.2px;color:var(--p900);margin-bottom:16px;}
.on-dark .h2{color:#fff;}
.lead{font-size:18px;line-height:1.7;color:var(--g600);max-width:680px;}
.center{text-align:center;}
.center .lead{margin-left:auto;margin-right:auto;}
.link{font-size:14.5px;font-weight:600;color:var(--p400);}

/* ---- HERO ---- */
.hero{padding:72px 0 76px;background:linear-gradient(180deg,#fff 0%,#faf9ff 100%);}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:54px;align-items:center;}
.hero h1{font-size:54px;font-weight:600;line-height:1.08;letter-spacing:-1.8px;color:var(--p900);margin-bottom:22px;}
.hero .lead{font-size:19px;margin-bottom:30px;}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:26px;}
.pill{display:inline-block;padding:9px 18px;border:1px solid var(--p100);border-radius:9999px;font-size:13.5px;font-weight:600;color:var(--p600);background:var(--p50);}

/* service hero is a touch smaller */
.svc-hero h1{font-size:44px;}
.breadcrumb{font-size:13px;color:var(--g400);margin-bottom:18px;}
.breadcrumb a{color:var(--p400);font-weight:600;}

/* hero visual (enrichment animation) */
.hero-visual{background:var(--p900);border-radius:var(--r-xl);padding:30px;box-shadow:0 30px 70px rgba(38,33,92,.28);}
.hv-label{font-size:10px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--p200);margin-bottom:14px;}
.g4-header,.g4-row{display:grid;grid-template-columns:1.3fr 1fr 1fr 1fr;gap:7px;}
.g4-header{padding:0 12px;margin-bottom:6px;}
.g4-hcell{font-size:9px;font-weight:700;letter-spacing:.05em;text-transform:uppercase;color:var(--p200);}
.g4-row{background:rgba(255,255,255,.07);border:.5px solid rgba(175,169,236,.35);border-radius:9px;padding:11px 12px;margin-bottom:6px;align-items:center;}
.g4-name{font-size:11.5px;font-weight:600;color:#fff;}
.g4-brand{font-size:9.5px;color:var(--p200);}
.g4-field{font-size:10px;border-radius:6px;padding:4px 7px;text-align:center;font-weight:600;}
.ok{background:rgba(29,158,117,.22);color:#9FE1CB;}
.f1{animation:fillin 5s ease-in-out infinite 0s;}
.f2{animation:fillin 5s ease-in-out infinite .7s;}
.f3{animation:fillin 5s ease-in-out infinite 1.4s;}
.f4{animation:fillin 5s ease-in-out infinite 2.1s;}
.f5{animation:fillin 5s ease-in-out infinite 2.8s;}
.f6{animation:fillin 5s ease-in-out infinite 3.5s;}
@keyframes fillin{0%,20%{background:rgba(226,75,74,.18);color:#F09595;}45%,75%{background:rgba(29,158,117,.22);color:#9FE1CB;}100%{background:rgba(226,75,74,.18);color:#F09595;}}
.fnote{text-align:center;font-size:10px;font-weight:600;color:var(--p200);margin-top:10px;animation:fade 5s ease-in-out infinite 2.5s;}
@keyframes fade{0%,100%{opacity:0;}40%,70%{opacity:1;}}

/* ---- PROOF BAR ---- */
.proof{background:var(--p900);color:#fff;border-radius:var(--r-xl);padding:34px 40px;display:grid;grid-template-columns:repeat(4,1fr);gap:24px;}
.proof .pn{font-size:38px;font-weight:600;letter-spacing:-1px;color:#fff;line-height:1;margin-bottom:7px;}
.proof .pl{font-size:13px;color:var(--p100);line-height:1.5;}

/* ---- QUALIFIER ---- */
.qual-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:36px;}
.qual-card{background:#fff;border:1px solid var(--g100);border-radius:var(--r);padding:24px;transition:transform .15s,box-shadow .15s,border-color .15s;}
.qual-card:hover{transform:translateY(-3px);box-shadow:0 14px 34px rgba(38,33,92,.09);border-color:var(--p100);}
.qual-card h3{font-size:16.5px;font-weight:600;color:var(--p800);margin-bottom:9px;}
.qual-card p{font-size:14px;line-height:1.65;color:var(--g600);}

/* ---- POSITIONING ---- */
.pos-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:54px;align-items:center;}
.pos-left p{font-size:16px;line-height:1.8;color:var(--g600);margin-bottom:16px;}
.pos-stats{display:grid;gap:14px;}
.pos-stat{background:var(--p50);border-radius:var(--r);padding:22px 24px;}
.pos-stat .n{font-size:30px;font-weight:600;letter-spacing:-.6px;color:var(--p600);margin-bottom:5px;}
.pos-stat .l{font-size:13.5px;line-height:1.55;color:var(--p800);}

/* ---- SERVICES (home) ---- */
.svc-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:40px;}
.svc-card{display:block;background:#fff;border:1px solid var(--g100);border-radius:var(--r-xl);padding:30px 30px 26px;transition:transform .15s,box-shadow .15s,border-color .15s;}
.svc-card:hover{transform:translateY(-3px);box-shadow:0 18px 44px rgba(38,33,92,.1);border-color:var(--p100);}
.svc-card .num{font-size:12px;font-weight:700;letter-spacing:.1em;color:var(--p400);margin-bottom:12px;}
.svc-card h3{font-size:21px;font-weight:600;color:var(--p900);margin-bottom:11px;letter-spacing:-.4px;}
.svc-card p{font-size:14.5px;line-height:1.7;color:var(--g600);margin-bottom:16px;}
.svc-card .more{font-size:13.5px;font-weight:600;color:var(--p400);}
.deliv{display:flex;flex-wrap:wrap;gap:7px;margin-bottom:16px;}
.deliv span{font-size:11.5px;font-weight:600;background:var(--p50);color:var(--p800);padding:5px 12px;border-radius:9999px;}

/* feature band (smart merge) */
.feature{background:var(--g50);border-radius:var(--r-xl);padding:44px;display:grid;grid-template-columns:1fr 1fr;gap:44px;align-items:center;margin-top:18px;}
.feature h3{font-size:26px;font-weight:600;color:var(--p900);letter-spacing:-.6px;margin-bottom:14px;line-height:1.2;}
.feature p{font-size:15px;line-height:1.75;color:var(--g600);}
.feature p b{color:var(--p600);}

/* merge animation */
#a-merge{width:100%;}
#a-merge .lbl{font-size:10px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--p600);margin-bottom:10px;}
#a-merge .row{display:flex;align-items:center;gap:9px;background:#fff;border:.5px solid var(--p200);border-radius:8px;padding:8px 12px;margin-bottom:6px;}
#a-merge .rsku{font-size:11.5px;font-weight:700;color:var(--p800);min-width:92px;}
#a-merge .rname{font-size:10.5px;color:var(--g400);flex:1;}
#a-merge .rtag{background:var(--red-bg);color:var(--red-tx);font-size:9.5px;font-weight:600;padding:3px 8px;border-radius:20px;}
#a-merge .m1{animation:mg 5s ease-in-out infinite 0s;}
#a-merge .m2{animation:mg 5s ease-in-out infinite .2s;}
#a-merge .m3{animation:mg 5s ease-in-out infinite .4s;}
#a-merge .m4{animation:mg 5s ease-in-out infinite .6s;}
#a-merge .m5{animation:mg 5s ease-in-out infinite .8s;}
@keyframes mg{0%,15%{opacity:1;transform:translateX(0);}42%,58%{opacity:0;transform:translateX(40px) scale(.75);}85%,100%{opacity:1;transform:translateX(0);}}
#a-merge .arrow{text-align:center;font-size:16px;color:var(--p400);padding:6px 0;font-weight:600;}
#a-merge .parent{background:var(--p50);border:1.5px solid var(--p400);border-radius:10px;padding:14px 16px;animation:ap 5s ease-in-out infinite 2.2s;}
@keyframes ap{0%,32%{opacity:0;transform:scale(.88);}52%,82%{opacity:1;transform:scale(1);}100%{opacity:0;transform:scale(.88);}}
#a-merge .ptitle{font-size:13px;font-weight:700;color:var(--p900);margin-bottom:8px;}
#a-merge .chips{display:flex;flex-wrap:wrap;gap:5px;margin-bottom:8px;}
#a-merge .chip{background:var(--p400);color:#fff;font-size:10.5px;font-weight:600;padding:4px 10px;border-radius:20px;}
#a-merge .pmeta{font-size:10.5px;color:var(--p600);}

/* pricing mini-table (service hero visual) */
#a-pricing{width:100%;}
#a-pricing .lbl{font-size:10px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--p200);margin-bottom:12px;}
#a-pricing table{width:100%;border-collapse:collapse;}
#a-pricing th{color:var(--p200);font-size:10px;font-weight:700;text-align:left;padding:0 10px 8px;letter-spacing:.04em;text-transform:uppercase;}
#a-pricing td{padding:9px 10px;border-top:.5px solid rgba(175,169,236,.25);color:#fff;font-size:12px;}
#a-pricing .badge{font-size:9.5px;font-weight:600;padding:3px 9px;border-radius:20px;}
#a-pricing .bok{background:rgba(29,158,117,.25);color:#9FE1CB;}
#a-pricing .bdisc{background:rgba(186,117,23,.28);color:#F0C886;}
#a-pricing .r1{animation:flash 3.2s ease-in-out infinite 0s;}
#a-pricing .r2{animation:flash 3.2s ease-in-out infinite .6s;}
#a-pricing .r3{animation:flash 3.2s ease-in-out infinite 1.2s;}
#a-pricing .r4{animation:flash 3.2s ease-in-out infinite 1.8s;}
@keyframes flash{0%,100%{background:transparent;}35%,65%{background:rgba(127,119,221,.22);}}
#a-pricing .sum{margin-top:14px;background:rgba(29,158,117,.18);border-radius:8px;padding:11px;text-align:center;font-size:11.5px;font-weight:600;color:#9FE1CB;}

/* cleanup card grid (service hero visual) */
#a-clean{width:100%;}
#a-clean .lbl{font-size:10px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--p200);margin-bottom:12px;}
#a-clean .grid{display:grid;grid-template-columns:1fr 1fr 1fr;gap:9px;}
#a-clean .c{background:rgba(255,255,255,.08);border:.5px solid rgba(175,169,236,.3);border-radius:9px;padding:11px;}
#a-clean .ct{font-size:9px;font-weight:600;padding:2px 8px;border-radius:20px;margin-bottom:7px;display:inline-block;}
#a-clean .disc{background:rgba(186,117,23,.28);color:#F0C886;}
#a-clean .act{background:rgba(29,158,117,.25);color:#9FE1CB;}
#a-clean .cn{font-size:11px;font-weight:600;color:#fff;}
#a-clean .cs{font-size:9px;color:var(--p200);margin-top:2px;}
#a-clean .v1{animation:van 4.5s ease-in-out infinite 0s;}
#a-clean .v2{animation:van 4.5s ease-in-out infinite .9s;}
#a-clean .v3{animation:van 4.5s ease-in-out infinite 1.8s;}
@keyframes van{0%,12%{opacity:1;}40%,65%{opacity:.15;}90%,100%{opacity:1;}}
#a-clean .rd{margin-top:12px;font-size:10.5px;font-weight:600;color:var(--p200);text-align:center;}

/* ---- PLATFORM CALLOUT ---- */
.platform{background:radial-gradient(120% 130% at 80% 10%,#3a3194 0%,#26215C 55%,#1c1747 100%);border-radius:var(--r-xl);padding:54px;color:#fff;}
.platform .h2{color:#fff;}
.platform .lead{color:#E4E1FB;max-width:760px;}
.platform .chips2{display:flex;flex-wrap:wrap;align-items:center;gap:9px;margin-top:26px;}
.platform .chips2 span{font-size:13px;font-weight:500;padding:8px 16px;border-radius:9999px;background:rgba(255,255,255,.1);color:#fff;}
.platform .chips2 .primary{background:#fff;color:var(--p800);font-weight:600;}

/* ---- AEO / BEFORE-AFTER ---- */
.aeo-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:48px;align-items:center;}
.ba-table{border:1px solid var(--g100);border-radius:var(--r);overflow:hidden;font-size:13.5px;}
.ba-row{display:grid;grid-template-columns:88px 1fr 1fr;border-bottom:1px solid var(--g100);}
.ba-row:last-child{border-bottom:none;}
.ba-row>div{padding:12px 14px;}
.ba-head{background:var(--g50);font-weight:700;font-size:11px;letter-spacing:.05em;text-transform:uppercase;color:var(--g600);}
.ba-key{font-weight:600;color:var(--g800);background:#fcfbff;}
.ba-before{color:var(--red-tx);background:var(--red-bg);font-family:ui-monospace,Menlo,monospace;font-size:12px;}
.ba-after{color:var(--green-tx);background:var(--green-bg);font-weight:500;}

/* ---- HOW IT WORKS ---- */
.how{background:var(--p900);border-radius:var(--r-xl);padding:60px 54px;color:#fff;}
.how-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:40px;}
.how-step{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.1);border-radius:var(--r);padding:28px 26px;}
.how-step .n{font-size:13px;font-weight:700;letter-spacing:.08em;color:var(--p200);margin-bottom:14px;}
.how-step h3{font-size:19px;font-weight:600;color:#fff;margin-bottom:10px;}
.how-step p{font-size:14px;line-height:1.65;color:var(--p100);}
.how-foot{text-align:center;font-size:14px;color:var(--p100);margin-top:30px;max-width:760px;margin-left:auto;margin-right:auto;line-height:1.6;}

/* ---- FOUNDER ---- */
.founder-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center;}
.fq blockquote{font-size:24px;font-weight:500;font-style:italic;line-height:1.5;color:var(--p900);letter-spacing:-.3px;border-left:4px solid var(--p400);padding-left:26px;margin-bottom:18px;}
.fq .attr{font-size:14.5px;font-weight:600;color:var(--p600);}
.fq p{font-size:15px;line-height:1.8;color:var(--g600);margin-top:18px;}
.founder-card{background:var(--p900);color:#fff;border-radius:var(--r-xl);padding:34px;}
.founder-card p{font-size:14.5px;line-height:1.75;color:var(--p100);margin-bottom:14px;}
.founder-card p:last-child{margin-bottom:0;}

/* ========== SERVICE-PAGE COMPONENTS ========== */

/* problem / solution */
.ps-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;}
.ps-card{border-radius:var(--r-xl);padding:32px;}
.ps-problem{background:var(--g50);border:1px solid var(--g100);}
.ps-problem .ps-lbl{font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--g400);margin-bottom:14px;}
.ps-problem blockquote{font-size:17px;font-style:italic;line-height:1.6;color:var(--g800);}
.ps-solution{background:var(--p900);color:#fff;}
.ps-solution .ps-lbl{font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--p200);margin-bottom:14px;}
.ps-solution p{font-size:16px;line-height:1.7;color:var(--p100);}
.ps-solution b{color:#fff;}

/* what we do grid */
.wwd-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:38px;}
.wwd-card{background:#fff;border:1px solid var(--g100);border-radius:var(--r);padding:26px 24px;}
.wwd-card .ic{width:38px;height:38px;border-radius:10px;background:var(--p50);display:flex;align-items:center;justify-content:center;margin-bottom:14px;}
.wwd-card .ic svg{width:19px;height:19px;stroke:var(--p600);fill:none;stroke-width:1.6;}
.wwd-card h3{font-size:16px;font-weight:600;color:var(--p900);margin-bottom:8px;}
.wwd-card p{font-size:13.5px;line-height:1.65;color:var(--g600);}

/* how we work numbered steps */
.steps{display:flex;flex-direction:column;gap:14px;margin-top:38px;}
.step{display:flex;gap:20px;align-items:flex-start;background:#fff;border:1px solid var(--g100);border-radius:var(--r);padding:22px 26px;}
.step .sn{min-width:36px;height:36px;border-radius:50%;background:var(--p600);color:#fff;font-size:15px;font-weight:700;display:flex;align-items:center;justify-content:center;flex-shrink:0;}
.step h3{font-size:16.5px;font-weight:600;color:var(--p900);margin-bottom:5px;}
.step p{font-size:14px;line-height:1.65;color:var(--g600);}

/* deliverables list */
.deliverables{background:var(--p50);border-radius:var(--r-xl);padding:40px 44px;}
.deliverables h2{margin-bottom:22px;}
.deliv-list{display:grid;grid-template-columns:1fr 1fr;gap:14px;}
.deliv-item{display:flex;align-items:center;gap:12px;font-size:15px;font-weight:500;color:var(--p800);}
.deliv-item .ck{width:24px;height:24px;border-radius:50%;background:var(--p400);color:#fff;display:flex;align-items:center;justify-content:center;font-size:13px;flex-shrink:0;}

/* related services */
.related{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:34px;}
.rel-card{display:block;background:#fff;border:1px solid var(--g100);border-radius:var(--r);padding:22px 24px;transition:border-color .15s,transform .15s;}
.rel-card:hover{border-color:var(--p200);transform:translateY(-2px);}
.rel-card h3{font-size:15.5px;font-weight:600;color:var(--p900);margin-bottom:6px;}
.rel-card p{font-size:13px;line-height:1.55;color:var(--g600);}
.rel-card .more{font-size:13px;font-weight:600;color:var(--p400);margin-top:10px;display:inline-block;}

/* ---- FINAL CTA ---- */
.final{background:radial-gradient(120% 130% at 20% 10%,#3a3194 0%,#26215C 52%,#1c1747 100%);border-radius:var(--r-xl);padding:70px 54px;text-align:center;color:#fff;}
.final h2{font-size:42px;font-weight:600;letter-spacing:-1.2px;color:#fff;margin-bottom:18px;}
.final p{font-size:18px;color:var(--p100);max-width:600px;margin:0 auto 32px;line-height:1.6;}
.final .row{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;}
.final .contact{margin-top:26px;font-size:14.5px;color:var(--p200);}
.final .contact a{color:#fff;font-weight:600;}

/* ---- FOOTER ---- */
footer{border-top:1px solid var(--g100);padding:34px 0;}
footer .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;flex-wrap:wrap;}
footer .fnav{display:flex;gap:24px;font-size:14px;color:var(--g600);}
footer .fnav a:hover{color:var(--p600);}
footer .copy{font-size:13px;color:var(--g400);}

/* ---- REVEAL ---- */
.reveal{opacity:0;transform:translateY(18px);transition:opacity .6s ease,transform .6s ease;}
.reveal.in{opacity:1;transform:none;}

/* ---- RESPONSIVE ---- */
@media(max-width:920px){
  .hero-grid,.pos-grid,.svc-grid,.feature,.aeo-grid,.founder-grid,.how-steps,.proof,.ps-grid,.wwd-grid,.related,.deliv-list{grid-template-columns:1fr;}
  .qual-grid{grid-template-columns:1fr 1fr;}
  .hero h1{font-size:42px;}
  .svc-hero h1{font-size:36px;}
  .nav-links{display:none;}
  .nav-toggle{display:block;}
  .nav-links.open{display:flex;position:absolute;top:70px;left:0;right:0;flex-direction:column;gap:18px;background:#fff;padding:24px 32px;border-bottom:1px solid var(--g100);}
  section{padding:60px 0;}
  .how,.platform,.final,.feature,.deliverables{padding:38px 26px;}
  .panel{padding:26px 22px;}
}
@media(max-width:560px){
  .qual-grid{grid-template-columns:1fr;}
  .proof{grid-template-columns:1fr 1fr;}
  .ba-row{grid-template-columns:70px 1fr 1fr;}
  .hero h1{font-size:36px;}
  /* phone-specific fixes */
  .hero-visual{display:none;}          /* 4-col table too dense when stacked */
  .wrap{padding:0 20px;}
  .h2{font-size:28px;}
  .final h2{font-size:30px;}
  .panel{padding:20px 16px;}
  section{padding:48px 0;}
  .how,.platform,.final,.feature,.deliverables{padding:32px 20px;}
  /* pricing tab: drop Brand column — SKU + Price + Status is enough for the demo */
  #a-pricing th:nth-child(2),#a-pricing td:nth-child(2){display:none;}
  #a-pricing td,#a-pricing th{padding:7px 8px;}
  /* enrichment tab: 4-col → 3-col (drop Style), hide thumbnail so name fits */
  .panel .g4-header,.panel .g4-row{grid-template-columns:1.3fr 1fr 1fr;}
  .panel .g4-header .g4-hcell:last-child,.panel .g4-row>div:last-child{display:none;}
  .panel .g4-thumb{display:none;}
  .panel .g4-brand{display:none;}
}

/* =====================================================================
   v2 REDESIGN ADDITIONS (hero hook, flow band, brand wall, icons, quote)
   ===================================================================== */

/* hero eyebrow pill */
.hero .eyebrow{display:inline-block;font-size:14px;font-weight:600;color:var(--p600);background:var(--p50);border:1px solid var(--p100);padding:7px 16px;border-radius:9999px;margin-bottom:20px;}

/* small centered section lead-in */
.lead-in{text-align:center;margin-bottom:6px;}
.lead-in .tag{margin-bottom:8px;}
.lead-in h2{font-size:15px;font-weight:600;color:var(--g600);}

/* messy -> clean flow band */
.flow{display:grid;grid-template-columns:1fr auto 1fr;gap:26px;align-items:center;}
.flow .srcs{display:grid;gap:9px;}
.flow .src{display:flex;align-items:center;gap:12px;background:#fff;border:1px solid var(--g100);border-radius:12px;padding:12px 15px;}
.flow .src .dot{width:32px;height:32px;border-radius:8px;background:var(--g50);display:flex;align-items:center;justify-content:center;flex-shrink:0;}
.flow .src .dot svg{width:16px;height:16px;stroke:var(--g400);fill:none;stroke-width:1.7;}
.flow .src b{font-size:13.5px;font-weight:600;color:var(--g800);display:block;}
.flow .src small{font-size:11.5px;color:var(--g400);}
.flow .conv{display:flex;flex-direction:column;align-items:center;gap:7px;}
.flow .conv .ar{font-size:30px;line-height:1;color:var(--p400);}
.flow .conv .lab{font-size:10px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--g400);}
.flow .clean{background:var(--p900);border-radius:16px;padding:30px 28px;color:#fff;align-self:stretch;display:flex;flex-direction:column;justify-content:center;}
.flow .clean .ct{font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--p200);margin-bottom:10px;}
.flow .clean .ch{font-size:22px;font-weight:600;line-height:1.2;margin-bottom:16px;letter-spacing:-.4px;}
.flow .clean .chip{display:inline-block;margin:0 5px 7px 0;padding:6px 13px;border-radius:9999px;background:rgba(255,255,255,.12);font-size:12.5px;font-weight:500;}

/* brand wall */
.bwall{display:grid;grid-template-columns:repeat(6,1fr);gap:14px;margin-top:34px;}
.btile{background:#fff;border:1px solid var(--g100);border-radius:12px;height:76px;display:flex;align-items:center;justify-content:center;padding:0 18px;}
.btile img{max-height:30px;max-width:100%;width:auto;object-fit:contain;filter:grayscale(1);opacity:.6;transition:filter .2s,opacity .2s;}
.btile:hover img{filter:none;opacity:1;}
.bw-cap{text-align:center;font-size:13.5px;color:var(--g400);margin-top:20px;}

/* service-card icon + scannable layout */
.svc-card .ic{width:44px;height:44px;border-radius:12px;background:var(--p50);display:flex;align-items:center;justify-content:center;margin-bottom:16px;}
.svc-card .ic svg{width:22px;height:22px;stroke:var(--p600);fill:none;stroke-width:1.6;}
.svc-card .num{margin-bottom:6px;}

/* founder redesign: equal-height columns, high-contrast quote card */
.founder-grid{align-items:stretch;}
.fq{background:var(--p50);border:1px solid var(--p100);border-radius:var(--r-xl);padding:40px;display:flex;flex-direction:column;justify-content:center;}
.fq blockquote{font-size:25px;font-weight:600;font-style:normal;line-height:1.36;color:var(--p900);letter-spacing:-.5px;border-left:none;padding-left:0;margin-bottom:24px;}
.fq .who{display:flex;align-items:center;gap:12px;}
.fq .who .mk{display:inline-flex;flex-direction:column;gap:3px;}
.fq .who .mk i{display:block;border-radius:3px;background:var(--p400);height:6px;}
.fq .who .mk i:nth-child(1){width:24px;}
.fq .who .mk i:nth-child(2){width:18px;opacity:.62;}
.fq .who .mk i:nth-child(3){width:13px;opacity:.32;}
.fq .who b{font-size:14.5px;font-weight:700;color:var(--p900);display:block;}
.fq .who span{font-size:13px;color:var(--p600);}
.founder-card{display:flex;flex-direction:column;justify-content:center;}

@media(max-width:920px){
  .flow{grid-template-columns:1fr;}
  .flow .conv{flex-direction:row;}
  .flow .conv .ar{transform:rotate(90deg);}
  .bwall{grid-template-columns:repeat(3,1fr);}
  .fq{padding:30px;}
  .fq blockquote{font-size:21px;}
}
@media(max-width:560px){ .bwall{grid-template-columns:repeat(2,1fr);} }

/* =====================================================================
   INTERACTIVE SERVICE SWITCHER (tabbed feature demo)
   ===================================================================== */
.switch{display:grid;grid-template-columns:.82fr 1.18fr;gap:20px;margin-top:40px;align-items:stretch;}
.tabs{display:flex;flex-direction:column;gap:12px;}
.tab{flex:1;display:flex;gap:14px;align-items:center;text-align:left;background:#fff;border:1px solid var(--g100);border-radius:14px;padding:18px 20px;cursor:pointer;transition:border-color .15s,background .15s,box-shadow .15s;font-family:inherit;}
.tab:hover{border-color:var(--p200);}
.tab.active{border-color:var(--p400);background:var(--p50);box-shadow:0 8px 24px rgba(60,52,137,.1);}
.tab .ic{width:38px;height:38px;border-radius:10px;background:var(--p50);display:flex;align-items:center;justify-content:center;flex-shrink:0;transition:background .15s;}
.tab.active .ic{background:#fff;}
.tab .ic svg{width:19px;height:19px;stroke:var(--p600);fill:none;stroke-width:1.6;}
.tab b{font-size:16px;font-weight:600;color:var(--p900);display:block;letter-spacing:-.2px;}
.tab small{font-size:12.5px;color:var(--g600);line-height:1.5;display:block;margin-top:3px;}
.panel{background:var(--p900);border-radius:var(--r-xl);padding:32px 34px;color:#fff;min-height:444px;display:flex;align-items:center;}
.tabpane{display:none;width:100%;}
.tabpane.show{display:block;animation:tp .4s ease;}
@keyframes tp{from{opacity:0;transform:translateY(10px);}to{opacity:1;transform:none;}}
.pane-foot{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:14px;margin-top:22px;padding-top:18px;border-top:1px solid rgba(255,255,255,.12);}
.pane-foot .chips{display:flex;flex-wrap:wrap;gap:7px;}
.pane-foot .chips span{font-size:11.5px;font-weight:600;background:rgba(255,255,255,.12);color:#fff;padding:5px 11px;border-radius:9999px;}
.pane-foot a{font-size:13.5px;font-weight:700;color:#fff;white-space:nowrap;}
.panel #a-merge .lbl{color:var(--p200);}
.panel #a-merge .row{background:rgba(255,255,255,.94);}
@media(max-width:920px){
  .switch{grid-template-columns:1fr;}
  .tabs{flex-direction:row;overflow-x:auto;}
  .tab{min-width:200px;}
  .tab small{display:none;}
  .panel{min-height:0;}
}

/* real product thumbnails inside animations */
.g4-row .pcell{display:flex;align-items:center;gap:9px;}
.g4-thumb{width:32px;height:32px;border-radius:7px;object-fit:cover;background:#fff;flex-shrink:0;}
#a-merge .parent{display:flex;gap:14px;align-items:center;}
#a-merge .pthumb{width:60px;height:60px;border-radius:9px;object-fit:cover;background:#fff;flex-shrink:0;}

/* subtle alternating section tint */
section.tint{background:#F6F5FA;}

/* invert final-CTA buttons on the purple background */
.final .btn-primary{background:#fff;color:var(--p800);}
.final .btn-primary:hover{background:var(--p50);transform:translateY(-1px);box-shadow:0 10px 26px rgba(0,0,0,.22);}
.final .btn-ghost{border-color:rgba(255,255,255,.45);color:#fff;}
.final .btn-ghost:hover{border-color:#fff;background:rgba(255,255,255,.1);color:#fff;}

/* ---- PRICING / DISCOVERY FORM ---- */
.pricing-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;}
.pricing-grid .lead{margin-bottom:0;}
.disc-points{margin-top:24px;display:grid;gap:12px;}
.disc-point{display:flex;align-items:center;gap:11px;font-size:14.5px;color:var(--g800);}
.disc-point .dchk{width:22px;height:22px;border-radius:50%;background:var(--p50);color:var(--p600);display:flex;align-items:center;justify-content:center;font-size:12px;flex-shrink:0;}
.form-card{background:#fff;border:1px solid var(--g100);border-radius:var(--r-xl);padding:32px;box-shadow:0 18px 44px rgba(38,33,92,.08);}
.form-card h3{font-size:19px;font-weight:600;color:var(--p900);margin-bottom:6px;letter-spacing:-.2px;}
.form-card .fsub{font-size:13.5px;color:var(--g600);margin-bottom:20px;line-height:1.55;}
.bform{display:grid;gap:14px;}
.bform label{display:block;font-size:12.5px;font-weight:600;color:var(--g800);margin-bottom:6px;}
.bform input{width:100%;font-family:inherit;font-size:15px;color:var(--g900);padding:12px 14px;border:1px solid var(--g100);border-radius:10px;background:#fff;transition:border-color .15s,box-shadow .15s;}
.bform input:focus{outline:none;border-color:var(--p400);box-shadow:0 0 0 3px var(--p50);}
.bform input::placeholder{color:var(--g200);}
.bform .hp{position:absolute;left:-9999px;}
.bform button{margin-top:4px;width:100%;background:var(--p600);color:#fff;font-family:inherit;font-size:15.5px;font-weight:600;padding:14px;border:none;border-radius:9999px;cursor:pointer;transition:background .15s,transform .15s;}
.bform button:hover{background:var(--p800);transform:translateY(-1px);}
.form-foot{font-size:12.5px;color:var(--g400);margin-top:14px;text-align:center;}
.form-foot a{color:var(--p400);font-weight:600;}
@media(max-width:920px){ .pricing-grid{grid-template-columns:1fr;} }