A clean catalog. No dead ends.
On a regular cadence, we go through your catalog, identify every discontinued product, remove it, and set up a proper 301 redirect to the relevant brand or category page. Your customers never hit a dead end, and your search rankings stay intact.
"Our site has hundreds of product pages that go nowhere, discontinued items we never deleted, dead URLs confusing customers and damaging our SEO. Cleaning it up means someone going through the catalog by hand, and nobody has time for that."
On a regular cadence, we clear it out. Every discontinued product is removed, every dead URL is redirected to the right brand or category page, so customers never hit a wall, your rankings stay intact, and your catalog only shows what you can actually sell.
A leaner catalog, without the manual work.
Discontinued removal
We identify and remove only fully discontinued parent products. Partial variant discontinuations are handled separately, the correct way.
SEO-preserving 301s
Every removed URL is redirected to its brand or category page, so you never lose the link equity those pages have earned.
Parent vs variant logic
We remove only what should be removed, never deleting a whole product because a single finish went away.
Regular cadence
We run this on a schedule so your catalog stays lean without you having to think about it. No oversight needed on your end.
Pre-removal sign-off
Before we delete anything, we send a complete manifest of what's being removed and where each URL will redirect. You approve, then we execute.
Completion log
A full record of every deletion and redirect, organized by brand and date, searchable and audit-ready for your records.
Nothing is removed without your sign-off.
We audit your discontinued products
We scan your catalog and compile every product flagged for removal, organized by brand so the review is straightforward.
We send you the removal manifest
A structured report lists every product being removed, its current URL, and its redirect destination, ready for your sign-off.
We delete and redirect
On your approval, products are removed and every URL is immediately redirected to the correct brand or category page via 301.
We deliver the completion log
A full record of every deletion and redirect, organized by brand and date, searchable and audit-ready for your records.
What you get.
Ready to clear out the dead weight?
Give us store access and we'll show you exactly what's discontinued and where every dead URL should redirect.