Your products deserve to be found. We make sure they are.
blini.ai is a boutique agency that runs catalog operations for furniture, home decor, and lighting retailers. Pricing updates, product publishing, data enrichment, and catalog maintenance, done properly by people who know the industry.
Automating product onboarding, enrichment, and maintenance at scale
Whatever your vendors send, we hand back a clean catalog.
We ran it on our own store first.
You're in the right place if any of this sounds familiar.
Your price list just changed, again
And updating the catalog means someone spending a week doing it by hand, SKU by SKU.
Your vendor sent a flat file
300 rows. Every finish its own product. No clear structure, no variant logic, and a deadline to get it live.
Your filters are a mess
"Oil Rubbed Bronze", "ORB", "Oil-Rubbed Brz". Three entries, one finish, zero consistency across brands.
You have dead product pages
Discontinued items still live, dead URLs eroding your SEO, and no one has the bandwidth to clean it up.
Your descriptions aren't ranking
Copied from the vendor PDF. Two sentences. Invisible on Google and passed over by AI search tools.
You're doing this work yourself
It's taking hours you don't have, it's still not quite right, and it needs to happen again next month.
Specialists in one space. Not generalists in everything.
We are not a general-purpose agency. No branding, no paid ads, no web design. We do one thing: catalog operations for furniture, home, and lighting retailers, and we do it better because it's all we do.
Our founder spent a decade in the industry. So you never explain what a parent SKU is, why a finish code needs decoding, or why a vendor CSV has 400 rows for 80 products. We already know. That's what you're hiring.
Our story →We already speak your vendors' language.
Transform your catalog, with no manual effort.
Four services, one always-on pipeline. Click through to watch each one work.
| SKU | Brand | New price | Status |
|---|---|---|---|
| PD72208-BK | Kuzco | $349 | Updated |
| MX-2305-BN | Maxim | $189 | Updated |
| HF-9921-BB | Hubbardton | $1,240 | Updated |
| CC-0331-AG | Currey | n/a | Discontinued |
| RW-8814-PN | Renwil | $920 | Updated |
We fit your store. You don't build an integration.
Our work is built around proper product architecture and is Shopify-native, but it is not Shopify-only. We deliver your catalog import-ready, or push clean products straight into your store as drafts for your review. You never build or maintain an integration, and nothing goes live without your sign-off.
Findable by people and by AI search.
Rich attributes and semantic descriptions are how Google, AI shopping tools, and AEO understand and recommend your products. Raw vendor data does not rank, and incomplete catalogs get skipped. We rewrite and structure every product so it performs.
You hand off the mess. We hand back a clean, current catalog.
Drop it to us
Send files the way you already work: a shared folder, an email, an FTP drop, a dealer-portal export. Any format, any vendor.
We process & clean
Our always-on pipeline consolidates, standardizes, and enriches against your taxonomy, with every field QA'd.
You approve, we publish
You get an audit report of every change. We push the finished products into your store as drafts. Nothing goes live without your sign-off.
Built by a home furnishings retailer, not a software company.
"I built blini.ai because I was tired of watching a completely solvable problem go unsolved."
I spent a decade in the lighting and home industry, on the showroom floor and in e-commerce operations. We built and piloted blini.ai on our own catalog at Casa Di Luce, and it's the same always-on system we run on our store every single day.
So we never need a briefing on why a finish code like "BB" means nothing until it's decoded, or why a flat file has 200 rows for 40 products. We already know, and we built an agency around it.
Every catalog is different. So is every quote.
We scope pricing after a short discovery, so we understand your unique challenges, your tech stack, and your brand line card. Tell us a little about your store and we'll take it from there.
Ready to get your catalog right?
Send us a sample vendor file and store access, and we'll show you the before and after on your own products. No guesswork, just the actual work.